Taking Agile Beyond Software

Two years ago, when Bob and I merged our companies into today’s Agile For All, we wrote out a vision statement for the company that began, “For software organizations and the people who work with them…” We knew how to help software organizations become successful. Since we teach our clients to focus on a well-defined target customer, it was logical for us to focus on software development.

As is often the case, though, serving one target market well often leads to the actual market growing well beyond that target. As we focused on helping software teams succeed, other parts of their organizations noticed…and they wanted the same results. Our work thus naturally expanded beyond software development (thereby growing into our name).

Now that we’ve worked with a handful of non-software organizations, from sales and marketing to education, we’re seeing the patterns that make an agile approach work outside of software, and we’re experiencing a wave of interest from a variety of companies, so we’re taking what we’ve learned public. This March, we’re offering a public “Intro to Agile Beyond Software” class in Cedar Rapids, Iowa, the home of one of our most successful “agile beyond software” clients, Geonetric. You can read more about the class and get signed up on the Eventbrite registration page. Discounted early bird registration ends February 5th.


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  1. Richard, I’m a big believer in expanding Agile methods beyond software development and project management. Agility is needed in our lives as well as in our organizations. Kudos for the work you are doing!

Richard Lawrence

Longtime co-owner of Agile For All, Richard left in October 2020 to co-found Humanizing Work. He trains and coaches people to collaborate more effectively with other people to solve complex, meaningful problems. He draws on a diverse background in software development, engineering, anthropology, and political science. Richard is a Scrum Alliance Certified Enterprise Coach and Certified Scrum Trainer, as well as a certified trainer of the accelerated learning method, Training from the Back of the Room. His book, Behavior-Driven Development with Cucumber, was published by Addison-Wesley in 2019 (for more information, visit bddwithcucumber.com).


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